You’ve been building your career for a long time

Now you’re at the top of the mountain, looking at the trail you’ve traveled. You’ve managed the employee issues, the operations, the drama and your own burn-out. You’ve upped your game with certifications and strategic moves. You’ve mastered your niche and expanded your mind with more seminars, conferences, and workshops than you could possibly list out.

You’ve collected so much that you’re ready to give back...but lacking a platform to be heard.

You might be the leader in your field and your company, but getting your ideas listened to outside of your immediate realm is still a challenge. Not only that, but you don’t even know how to start collecting the clout you’d need to really make a difference.

There’s no clear path to headlining a conference…

…finding (and spreading) your differentiating message, or writing the magnum opus your industry desperately needs. The only path I know of—and that I’ve seen work over the years—is strategic, focused personal branding that helps you put your most authentic face forward everywhere that matters. In fact, executive and CEO reputations account for nearly 50% of a company’s valuation and reputation. This means you need a story that unifies your essence into something easily summarized to your best friend, or best investor, over dinner. You need a memorable spark that lights the way forward.

So, how do I help you find your spark?


We string together meaning from your fulsome career


I help you craft the message that matters to you


You learn how to get heard
for the ideas you’re proud of

Sara O'Brien.jpg

I’m a Midwesterner who fell in love with the way the waves can change an entire coastline over the years (see: I’m now based in Connecticut, by the beach). My greatest possession is my talent for seeing your story from above, even while you’re in the thick of the details. I help you find the time and the distance that is absolutely necessary to get perspective over how you can take your greatest strengths and use them to make an impact as you move forward in your professional life.

And then? I create a tactical plan for world domination that helps you and your team act.

In summary…

My talent: balancing high ambition while living a rich life

True story (that nobody but me believes): introspective leaders can be the best messengers of revolutionary ideas (because they’re careful to prioritize their greater vision over short-term solutions)

My purpose: connecting who you are + how you want to show up + what you want to change in the world

Her ‘je ne sais quoi’: New York advertising savvy + real-world marketing experience + the knowledge that what’s really driving results in business now is personal connection

“Come to mama!” moment: when an unexpected turn of events gave me the opportunity to take hold of my dreams and control my own narrative

I believe that...

  • showing up + growing personally will boost your company’s bottom line

  • inner focus culminates in external motion

  • your experiences, insights and stories matter (more than your title)

  • showing up as our true selves  = finding like-minded people = the community that will build the staircase to your goals

  • modern leaders want to lead with boldness, integrity, and true passion (not all-encompassing “hustle” and “24/7 devotion”)

  • satisfying, purpose-driven lives are built over time and with intention

  • your best ideas are already in you



Sara O’Brien has been finding sticky stories for advertising agencies, hospitality brands, and tech companies in the greater New York City area for the past 13 years. Her Masters in Global Marketing Communications and Advertising has given her the sort of international and far-reaching insight that brands like MasterCard and Weight Watchers have relied on. Helping guide digital companies like Intent Media and HEBS Digital has given Sara the experience of building compelling narratives for both brands and their people. Through stories, Sara has been able to position companies as leaders in their industry, develop digital marketing strategies for major hospitality brands and tech companies, and acquire luxury contracts that quadrupled year-over-year revenue for her past employer.

After years of working on a variety of corporate and digital marketing challenges, Sara honed in on her desire to help executives and CEOs tell their stories in a way that made them stand out.



I work with executives and CEOs, entrepreneurs and business owners who’ve followed their guts to success (along with putting in all the hours, relationships, etc). They know that their ideas are worthwhile and transformative, but have some difficulty pulling it all together cleanly enough to feel like it would make an impact.  

Most importantly? They know that old-school leadership is dead, that people see company value(s) when they assess their leaders, and want support showing how they do it differently.

Stop tweeting “because you should be”


Start your story by building
a mini brand expression that gives you the jumping-off point for strong, coordinated


So tell your story, already!
Get support to build out a full personal brand expression + social strategy to get seen
& heard!


Keep tellin’ your story
with a one-on-one

coaching relationship
for high-growth
and high visibility

Start spreading the real news
(hint: it’s that you’re great)

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