How do you launch a business around a passion, starting from nothing but a laptop and raw talent? I sat down with Katie Geddes, the founder of SALT Design, to learn how this mother-of-two started her business on the side while working full-time.
What if you could harness your life’s vision, your personal and professional goals, and everything you are truly passionate about - within your industry's walls or not - and use your platform to be heard, seen, and to make a difference? It would not just be life changing for you, it could make a difference to your company’s bottom line, and possibly have a far reaching impact on the world.
Unfortunately (or fortunately), I happen to be an unofficial expert at getting my mindset right. That doesn’t mean I’m always good at it, but I’ve been working on figuring it out for most of my adult life. A recent turn of events that may have otherwise sent me into a tailspin, did the opposite. I turned inward and focused on improving myself: mentally, physically, and emotionally. Afterward, I came out on the other side, feeling and doing better than ever. Now I’m ready to start sharing bits and pieces of what I’ve learned from this experience.
I believe that at its core good marketing is simply an expression of who we are: as a business, as an individual, as a team. I believe we are all in some phase of figuring out and redefining "who we are." Just as we can feel like a different person every few years, a business can feel like a new business every few years. We all need a mentor at different times in our lives to steer through this change. And the good mentors simply help us see what we already know.