The Hardest Marketing You Will Ever Do Is for Yourself

Well hello,

So glad you made it and took an extra step to join in the conversation. 

As you can see, this is my FIRST blog post. I'll admit - thinking about what to write here is a little unnerving. Someone once told me that the hardest marketing you will ever do is for yourself. I'm here to confirm, that is 100% true. I've thought a lot about what value I can provide in my own blog that is not simply cookie cutter tips or ideas you can hear on any marketing blog. I'll be honest, I'm still working on what that will look like.

But, this is what I know:

I believe that at its core good marketing is simply an expression of who we are: as a business, as an individual, as a team. I believe we are all in some phase of figuring out and redefining "who we are." Just as we can feel like a different person every few years, a business can feel like a new business every few years. We change. We change with the demands of our environment. We change with the things we learn from life's difficult and amazing experiences. We change with loss and with new beginnings. We all need a mentor at different times in our lives to steer through this change. And the good mentors simply help us see what we already know. 

So then, what will this blog be?

It will be a place to talk about finding who we are, finding our good mentors, and how we can tell our story to the people around us. 

I look forward to learning and growing with you.


Sara O'Brien