Personal Branding

Katie Geddes of SALT Design on how to build a business around something you love

Katie Geddes of SALT Design on how to build a business around something you love

How do you launch a business around a passion, starting from nothing but a laptop and raw talent? I sat down with Katie Geddes, the founder of SALT Design, to learn how this mother-of-two started her business on the side while working full-time.

Why Forward-Thinking Leaders Need a Personal Brand

Why Forward-Thinking Leaders Need a Personal Brand

What if you could harness your life’s vision, your personal and professional goals, and everything you are truly passionate about - within your industry's walls or not - and use your platform to be heard, seen, and to make a difference? It would not just be life changing for you, it could make a difference to your company’s bottom line, and possibly have a far reaching impact on the world.

The Hardest Marketing You Will Ever Do Is for Yourself

The Hardest Marketing You Will Ever Do Is for Yourself

I believe that at its core good marketing is simply an expression of who we are: as a business, as an individual, as a team. I believe we are all in some phase of figuring out and redefining "who we are." Just as we can feel like a different person every few years, a business can feel like a new business every few years. We all need a mentor at different times in our lives to steer through this change. And the good mentors simply help us see what we already know.