I believe that at its core good marketing is simply an expression of who we are: as a business, as an individual, as a team. I believe we are all in some phase of figuring out and redefining "who we are." Just as we can feel like a different person every few years, a business can feel like a new business every few years. We all need a mentor at different times in our lives to steer through this change. And the good mentors simply help us see what we already know.